Individuals looking to start their own business have been told to keep their "modus operandi" in mind if they want to come out on top in a tough economy. According to Exchange magazine, the essential element of good business is the same for enterprises whatever their size or sector - namely, making the customer "priority one". In order to do this, businesses have to first get potential customers through the door. "The key here is be innovative; never try to blend in, you want to stand up and be noticed, " the publication said. The work does not end when a customer has been brought in and made a purchase, it added, as the "goal" for any business is to turn a satisfied customer into a loyal customer that will come back to the firm and recommend it to their friends. Another golden rule for firms looking to establish themselves is realizing that whatever sector they are in - be it restaurants, clothing, automobiles or real estate - they are essentially in the business of marketing; marketing their product or service to consumers in order to establish a long-term relationship. Business consultant JR Rosskamp recently said financial downturns can actually be a good time for entrepreneurs to start their own ventures, as it stands them in good stead for when the economy rebounds.  |