One of the most effective tools available for marketing a small business is a well-designed and informative website. Co-founder of the Business Building Roundtable Molly Luffy explained that entrepreneurs "must maximise their websites as marketing tools in order to compete in today's marketplace". When it comes to populating a web page with content, it is vital to ensure that copy is well-written, accurate and correct. Nancy D Waring, owner of OnPoint Communication Solutions, suggested that small business owners may find it cost-effective to write their copy, but then hire a professional to edit their work. Those who want to make sure they have industry-quality content may want to consider enlisting a copywriter who has significant experience in that particular sector. She added that hiring a copywriter is also "a good investment" when a small firm is launching a new product or service. Allbusiness.com advises that the best way to find a copywriter is by asking other business owners for recommendations or checking with a trade association or the local chamber of commerce.  |