Sports fans with a head for business can find varied and dynamic opportunities with a sports management degree. Lisa Neirotti, associate professor of sports management and tourism studies, told the GW Hatchet that hands-on experience in the field is an asset for graduates. "A solid education in business, an extensive knowledge of sports and adequate experience in the field are the three most crucial aspects of succeeding in the world of sports management," she said. There are a variety of paths that graduates in sports management can follow, including sports marketing and promotions, public relations, ticket sales, facilities management and event management. A sports management degree is also good preparation for becoming an agent or athletic director. Those who are pursuing a degree in this area can expect to study marketing, accounting, business management and business law. Salaries in sports management can vary widely depending on the career. Data from Salary.com reveals that athletic directors at universities earn a median salary of around $94,406. Some other roles, such as agent, are commission-based. Speaking to Monster.com, industry veteran Becky Heidesch advised people starting out in the field to expect intense competition and to work their way up through hard work. "In this business, everyone I know is always paying their dues," she added.  |